Securi-TICK* is the first-of-its-kind talking metal detector we envisioned for the launch of Amazon Prime Video’s superhero show - The Tick. The Tick is a superhero that ‘saves the world’. He is also super goofy. We wanted to bring alive this unique combination by taking an object from our day-to-day that connotes security and combine it with Tick’s humour. The result: Securi-TICK - the big, blue, bulletproof talking metal detector! Every time a person passed through, the amount of metal they were carrying was analysed, triggering a dialogue from the show. These one-liners caught people pleasantly off guard and the reactions, in Tick’s own words, were - NEAT!