PUMA Creative Factory

For the launch of PUMA Creative Factory, an original shoe customisation concept in India, PUMA wanted to deliver an innovative and authentic experience that blends virtual and real elements to demonstrate their sneaker designing experience. We used 3D Video Mapping as a medium to showcase this customisation experience. At the heart of the event at Hard Rock Cafe, Mumbai, stood a six foot model of a PUMA shoe that was mapped with a single projector using multiple layers of visuals. Each layer represented an element of the shoe that could be customised at the PUMA store.