To establish KFC’s 5-in-1 Meal Box as a box of all trades, we decided to give it a fun tweak with that irresistible gaming element! Playing around the whole ‘don’t play with your food’ angle, we told consumers to go ahead and play away! In a time where fidget spinners are a thing, why not a meal box that doubles as a gaming console? And we did just that with the Gamer’s Box 2.0. The box, along with a complete meal and a refreshing drink, was fitted with a slot for your phone and cool controls - all you had to do was: Eat. Play. Love!