Shoppers Stop Tweet Store

To create an instant buzz on social media for Shoppers Stop, Blink got the country together in the most dramatic way! Along with Contract Advertising, we created a hashtag #sstweetstore whereby customers who tweeted together, shopped together — hence a blazing Twitter interaction was set into motion. Customers could tweet for a particular product from all over the globe, and these tweets were captured on a web microsite, with a real-time timeline that constantly updated the number of tweets as they came in. Whichever tweeter’s number corresponded to a pre-assigned number, was rewarded a Shoppers Stop product! Imagine a total of 25, 000 tweets in just two days at the culmination of the Twitter Visualization campaign.