KFC Teleconnect to Nashville

To make the launch of KFC Nashville Chicken as legendary as the product itself, we decided to bank on, not rocket science, but neuroscience! Using the proven insight that the human attention span is less than that of a goldfish, we created an activation that challenged consumers to open a box - not with their hands but rather with the power of their minds. With the use of Neurosky tech consumers had to wear at the time of the activation, we got them to focus intently with the aim of opening the box based on their concentration levels alone. The calmer you kept, the closer you got to the grand reveal and big prize!