KFC Currycature

Introducing KFC’s new Curry Crunch Chicken presented us with so many ingredients to play around with in the form of a Facebook app. So we tossed in a bit of tadka, added a few spices and played up the Indianess to come up with the KFC Currycature App (curry + caricature)! On the lines of a quirky caricature, we gave fans a go at creating their own ethnic avatar, choose accessories and add their faces to their created cartoon. With eight different desi characters to choose from, users were could literally blend into their avatar — replete with motifs and design elements to embellish the resulting Indian flavour! The app was a resounding success with over 17,264 Cuurycatures, and was applauded by many of the leading social media blogs like Social Samosa and Lighthouse Insights.